Joe was born into the mortgage business, and intended on being a sports broadcaster. Today he leads a team in Calgary at Mortgage Connection Inc (MCI).
- 12 years in the industry
- Calgary, AB
- Mortgage Connection Inc. (Axiom Mortgage Solutions)
- The principle is competing against yourself: self improvement, and being better than you were a day before.
- Joe had a weekly radio segment for 2 years, but didn’t find the ROI to be compelling
- they changed tactics by directing their marketing efforts into their clients
- use online reviews: they’re free. Most clients will fill it out if you make it easy for them.
MCI gives back and invests in their clients by:
- sponsoring their kids hockey tournaments
- sponsoring their golf tournaments
- taking clients to a concert