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Joe was born into the mortgage business, and intended on being a sports broadcaster. Today he leads a team in Calgary at Mortgage Connection Inc (MCI).


Joe’s Quotes

  • The principle is competing against yourself: self improvement, and being better than you were a day before.

Good Stuff

  • Joe had a weekly radio segment for 2 years, but didn’t find the ROI to be compelling
  • they changed tactics by directing their marketing efforts into their clients
  • use online reviews: they’re free. Most clients will fill it out if you make it easy for them.

MCI gives back and invests in their clients by:

  • sponsoring their kids hockey tournaments
  • sponsoring their golf tournaments
  • taking clients to a concert

See MCI’s community commitment

More About Joe

Show References


More Shows

See more notes and other episodes at the I Love Mortgage Brokering website.