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Interested in establishing a brand new client base or growing your current business?

Broker JD Smythe shares his story about how he accomplished both through this simple technique.

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The Technique

JD found white panel vans in Home Depot parking lots and would walk up to the driver, pitching a simple script.

He noticed that contractors and small-business owners typically drove similar vehicles.

Handing them a card, he would say, “Hi, my name is JD. I am a mortgage broker who specializes in finding money for contractors. My father was a contractor and always had difficulty finding money. When I become a broker, I decided to focus on helping people just like him. Let me know how if I can help in any way.”

Remember: people who are self-employed do not have access to the same benefits of a person at a typical job. There are programs available for these situations.

The need exists and a broker can offer a solution.

He soon found himself with a growing client base, despite starting from nothing.


The Goal

Without fail, if JD handed out 20 cards, he would have 5 people who booked a meeting, 3 would show up, and 1 resulted in a new deal.

In his first month, JD had funded 2 separate mortgages. Within 3 months, he had to hire an assistant to keep up with all of the business he had generated from this simple strategy.

Here is the best part: JD has never had to prospect again since these initial 90 days.

Would you be willing to do something like this for 90 days to launch your mortgage business?

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The Background

Prior to his career in real estate, JD was a Business Development Manager for CHIP/HomEquity. Despite his reputability through past connections, JD resolved not to lever his natural market while establishing a new network. He needed brand new connections, and with this strategy he made it happen.


Check out our full interview with JD.

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