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Today we are joined by Denise Laframboise. Denise is a top broker with Element Mortgage Group and comes from a health care background. She joins us today to discuss her career journey.

This episode is sponsored by Finmo. Finmo is Canada’s fastest growing mortgage origination platform. To find out if Finmo is right for your business visit

Timestamped Show Notes

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Today we are joined by Denise Laframboise. Denise is a top broker with Element Mortgage Group and comes from a health care background. She joins us today to discuss her career journey.

[2.20] How did you get into the mortgage business?

  • I was unhappy with my career at the time and began researching new careers then I took a 5-day course.

[2.40] What was your previous career?

  • I was in Medical Radiation Technology.

[3.20] Was it really only a 5-day course?

  • Yes, then it was just a matter of finding someone willing to take me on under their license.

[3.40] What is a quote that has had an impact on you?

  • “Your life will become better by making others lives better” ~ Will Smith

[3.52] How do you apply that to your business and personal life?

  • If there is any way I can help someone, then I have to try.
  • Volunteer work in the community.
  • Supporting small businesses on social media.
  • I realized I could help those same business owners which has led to a lot more B lending than anticipated.

[5.40] Is that still the case?

  • Typical clients have a high net worth, structured differently to what the A lender stress test allows to qualify.

[5.55] Where does your business come from?

  • Word of mouth and referrals

[6.22] What percentage of business would you say comes from BFS?

  • 45%

[6.32] Are there many accountants you work with?

  • I would much rather work with accountants.
  • If they are doing their job, they are writing off all your income.
  • Banks say you don’t make any money and don’t qualify. Alternative lenders look at the whole picture.

[7.54] What failures have you had in your career and what were the lessons learned?

  • Balancing shift work and a family.
  • I failed at being someone else’s employee.
  • I learned to use scheduling, making me in control of the hours I want to work.

[9.45] Do you block off time in your calendar so clients can see your availability?

  • If you called my phone at 2am I would answer and ask how I could help you.

[10.40] If you could go back and re-do the 1st 90 days of setting up your business again, what would you change?

  • I would do everything exactly the same.

[10.49] What did you do in your 1st 90 days that was useful?

  • Listened to this podcast, made lists of books to read.
  • Took note of ideas I could implement.
  • Making weekly videos on different topics.

[11.37] Are you still making videos?

  • Yes, but not as routinely as when I worked part-time.

[12.20] Were you intimidated producing video content?

  • People give things more power than they deserve.
  • Only interested audiences will watch, everyone else will keep scrolling.

[13.05] Have you got more comfortable making video?

  • I don’t like public speaking but I just pretend only 1 person is watching.

[13.30] What is the biggest helpful change you have made to your business in the last 12 months?

  • Committing to an IT team and integrating systems to use Microsoft.

[15.05] What kind of CRM do you use?

  • It links to social media.
  • It is separate from Microsoft but can link to G Suite.

[15.56] What are your takeaways from the 10 Loans a Month program?

  • Be organized with your systems.
  • Having a strong network and community is important.

[17.12] What do you think is the one thing holding people back from success?

  • Not having a really strong, reliable team.

[18.14] What one thing has made you successful?

  • Determination.

[19.00] How do you implement that with so much on your plate?

  • Something is better done than perfect.
  • With 3 kids I don’t have time to overthink things.

[19.53] What are your favourite business tools?

  • Microsoft Planner
  • Outlook Signatures

[20.48] What one book would you recommend to others?

  • To Sell is Human by Daniel H. Pink

[21.29] If you had $100,000 to invest in your business, what would you do?

  • Promote my current assistant and hire another one.
  • Improve my database.

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