I decided to run a Facebook experiment and I thought I would document the results. This serves a double purpose.
First by taking the time to document my results it ensures I am paying attention and I hope it means I will be more careful with my advertising money. The second benefit is you get to learn from my experience.
I decided to test the waters with Facebook advertising and below is what I did:
I recently saved a client over $4,000 by doing a mid-term renewal and she was ecstatic. I thought how can I take advantage of this awesome situation?
I just happened to have a giant company cheque laying around, everyone does right? I wrote her name and the amount saved and emailed a picture to my client.
She was happy for me to share.
I decided to create an ad with the copy below. My budget was a whopping $15 for 3 days, or $5 a day.
I included a call to action inviting people to schedule a quick chat if they would like to see if we can save them money.
We had exactly 0 booked calls from the ad.
The ad was viewed 211 times with organic reach and 1,426 times with paid reach.
We had a total of 44 clicks.
The ad was liked 18 times (Fans = 10 likes, Non-Fans = 8 likes)
Breakdown of Likes
Realtors = 7 likes
Mortgage Broker = 1 like
Lawyer = 1 like
Total spend = $15.00
Was it worth it?
From a time perspective it took me about 10 minutes to shoot and create the ad. I was able to get our brand in a positive light in front of 1,400 more people than if I had not run the ad. However I don’t personally put a lot of value in brand recognition as a small business owner. I am more concerned with my return on investment.
Would I do it again?
There is probably a strategy for taking one positive message a week and applying a small spend, say $15, to stay top of mind with your followers.
My next step:
I realized I am out of my depth when it comes to Facebook ads. (I am a Mortgage Broker not a Facebook Expert.)
However, I have a friend who has made a ridiculous amount of money selling products and services on Facebook and he has agreed to help me with my next campaign.
If you would like to see the results once I have had a professional help please make sure to sign up for our FB Testing for Mortgage Brokers below.