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Collin Bruce is a mortgage broker with Dominion Lending Centres in Edmonton, AB.

We previously interviewed Collin on episode 62 of ILMB.

Leading Dominion Lending’s top brokerage in Canada from 2010-2014, Collin Bruce has won CMP’s Mortgage Broker of the Year in 2013 and 2015, as well as Mortgage Brokerage of the Year in 2015. Additionally, he is ranked as the #1 broker in Canada for 2013 and 2014. In 2015 he funded 1059 mortgages, averaging 88 mortgages per month.

Collin shares how he manages his team to meet the volume of clients they work with and how he still meets face-to-face with clients amidst the busyness.


Edmonton skyline landscape downtown city


Collin’s Quotes

  • We want to be a full-service brokerage.
  • My best asset is talking to new clients; making them comfortable and building trust.
  • “Always try to put yourself in the client’s mind.”

Good Stuff

  • [spp-timestamp time=”[spp-timestamp time="2:01"]″] What’s one thing that has been working really well for you in your mortgage business?
  • [spp-timestamp time=”[spp-timestamp time="2:46"]″] How do you communicate your specialty with first-time buyers?
  • [spp-timestamp time=”[spp-timestamp time="2:52"]″] We do a lot of advertising.
  • [spp-timestamp time=”[spp-timestamp time="3:58"]″] We want to be a full-service brokerage.
  • [spp-timestamp time=”[spp-timestamp time="4:21"]″] Our primary competition is the bank.
  • [spp-timestamp time=”[spp-timestamp time="5:44"]″] What is one tool or app you couldn’t live without for your business?
  • [spp-timestamp time=”[spp-timestamp time="5:50"]″] We launched an app on iTunes and Google Play for our brokerage, which has really simplified the process for our clients.
  • [spp-timestamp time=”[spp-timestamp time="6:16"]″] What is something you’ve learned in the last year that you wish you would have known sooner?
  • [spp-timestamp time=”[spp-timestamp time="7:39"]″] As Dustan Woodhouse said, “51% client, 49% lender.” Make decisions based on your client first, balanced with your relationship with your lender.
  • [spp-timestamp time=”[spp-timestamp time="8:02"]″] How does your team work? What is the structure?
  • [spp-timestamp time=”[spp-timestamp time="9:02"]″] My best asset is talking to new clients; making them comfortable and building trust.
  • [spp-timestamp time=”[spp-timestamp time="9:50"]″] How have the recent trends in Alberta affected your brokerage?
  • [spp-timestamp time=”[spp-timestamp time="10:14"]″] How do you divide up new leads?
  • [spp-timestamp time=”[spp-timestamp time="11:28"]″] What hours have you put in to maintain your success?
  • [spp-timestamp time=”[spp-timestamp time="12:31"]″] How do you monitor your effectiveness?
  • [spp-timestamp time=”[spp-timestamp time="13:23"]″] Do you meet with every single client?
  • [spp-timestamp time=”[spp-timestamp time="14:33"]″] Always try to put yourself in the client’s mind.
  • [spp-timestamp time=”[spp-timestamp time="15:12"]″] How do you stay in contact with new clients?
  • [spp-timestamp time=”[spp-timestamp time="15:53"]″] Talk to us about rate holds.
  • [spp-timestamp time=”[spp-timestamp time="18:18"]″] After a mortgage funds, how do you keep in touch with the client?
  • [spp-timestamp time=”[spp-timestamp time="20:04"]″] What is one thing people couldn’t find out about you from Google?
  • [spp-timestamp time=”[spp-timestamp time="21:19"]″] How many weeks of vacation do you take each year?

Group of business people working at desk top view

More About Collin


More Shows

See more notes and other episodes at the I Love Mortgage Brokering website.