Andrew Soss is our guest this week. Andrew is the owner of the Soss Mortgage team in Newport Beach California. He does over 100 million in business a year, and he attributes it to his strong online reviews and having his amazing team. Andrew also shares a list of 12 questions you should ask yourself when hiring a new employee.
Stats
- Location: Newport Beach, California
Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
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- [4:53] Online reviews were one of the main activities that helped grow my business.
- [6:30] Yelp has strong SEO for Google. If you google me, my website does not come up first, but my Yelp page does.
- [8:55] It’s not about the number of reviews you have. It’s how many you have in relation to your market.
- [9:43] The 3 pillars of my business have been: 1/3 Yelp 1/3 Referrals 1/3 Realtors.
- [11:29] How is Zillow different than Yelp?
- [14:05] I’m trying to spread my reviews over all the review sites. Google, Yelp, Facebook etc.
- [15:20] Do you ask for reviews? How do you get people to leave reviews?
- We start the customer process with the expectation of a 5-star service.
- You have to watch out on Yelp. They don’t like people soliciting reviews; they want them to happen organically.
- [19:30] I don’t thank people for their reviews. I only reply to poor reviews and always own it.
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- [21:30] You run a 100 million dollar brokerage. How did you build your team?
- Getting the right people in place is difficult.
- [21:50] 12 questions you have to ask yourself when hiring.
- [24:55] Building a team in the mortgage industry is like building an assembly line.
- [26:00] One way we stand out from competitors is by sending out a really robust pre-approval package. It includes redacted copies of their credit scores and proof of funds to show that our team is on the ball.
- [34:45] I make sure to hire people who can roll with the punches. Their role is always going to change because I’m always looking for ways to improve the process.
- [35:45] Do you use any tests or personality profiles when you’re hiring?
- Most of my hires come from referrals.
- I’ll hire the person, not the resume.
- [40:45] What advice would you give the person that finds it hard to hire someone?
- The hardest hire of my career was the first.
- [44:35] There is no perfect CRM.
- [48:30] What advice do you have for me and Jewels for the 100 Million Dollar Journey?
- Focus on the long term and build your database.
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If you want to follow Scott and Jewels on the 100 Million Dollar Journey visit ilovemortgagebrokering.com/blueprint to sign up for 25/50/100 Million Blueprint Newsletter
- [21:30] You run a 100 million dollar brokerage. How did you build your team?
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References
- Yelp
- Zillow
- Reputation Loop
- Who Moved My Cheese
- BNtouch CRM
- PipeDrive
- Floify
- 12 Questions To Ask Yourself When Hiring
Sponsors
Client Caller– We generate you leads from your database while keeping you top of mind with your biggest fans…your clients.
More About Andrew Soss
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- Web: www.andrewsoss.com
- Tel: (949) 258.9555
- Cell: (408) 212.1769
- Email: ASoss@Benchmark.us
Host
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- Scott Peckford
- Scott Peckford
More Shows
See more notes and other episodes at the I Love Mortgage Brokering website. -
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