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Alim Charania is a broker with AC Lending Group in Calgary, AB.

Growing up, Alim wanted to pursue a career in investments. Over the past 14 years, Alim has worked in various positions with major banks in roles such as Manager of Credit & Lending and Senior Account Manager. Beginning his career in real estate in 2012, Alim was named Rookie of the Year for the entire Dominion Lending Centres network. He has passed and completed the Accredited Mortgage Professional program, receiving the AMP designation.

Alim talks about how he has used video production and a marketing team in order to stand out in his market. He also shares stories of successes and failures from his own experiences, giving advice for new brokers just joining the business.




  • 4 years in the industry
  • Calgary, AB
  • AC Lending Group (Dominion Lending Centres)

Alim’s Quotes

  • I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. – Michael Jordan

Good Stuff

  • [spp-timestamp time=”[spp-timestamp time="1:15"]″] How did you first get into the business?
  • [spp-timestamp time=”[spp-timestamp time="1:36"]″] What made you want to switch from salary to commission?
  • [spp-timestamp time=”[spp-timestamp time="2:00"]″] What was the transition like for you?
  • [spp-timestamp time=”[spp-timestamp time="2:13"]″] How did you ease into the business?
  • [spp-timestamp time=”[spp-timestamp time="2:48"]″] Tell us about your first year in the industry.
  • [spp-timestamp time=”[spp-timestamp time="3:09"]″] Did you have any mentors to help you?
  • [spp-timestamp time=”[spp-timestamp time="3:55"]″] What quote has had an impact on your life?
  • [spp-timestamp time=”[spp-timestamp time="4:34"]″] Can you share an experience where you’ve failed and learned from?
  • [spp-timestamp time=”[spp-timestamp time="5:38"]″] What did you promote on Facebook?
  • [spp-timestamp time=”[spp-timestamp time="6:32"]″] Have you seen success as a result of your videos?
  • [spp-timestamp time=”[spp-timestamp time="7:36"]″] Let’s talk about the three critical aspects of business: “systems, sales, and people.”
  • [spp-timestamp time=”[spp-timestamp time="7:53"]″] Can you share something about your “systems” you’ve changed or improved on in the past year?
  • [spp-timestamp time=”[spp-timestamp time="8:34"]″] What did you previously use for your CRM and what do you use now?
  • [spp-timestamp time=”[spp-timestamp time="9:24"]′] Are you independent or part of a team?
  • [spp-timestamp time=”[spp-timestamp time="10:07"]″] Does the marketing team create blog posts or other content?
  • [spp-timestamp time=”[spp-timestamp time="10:37"]″] What is the cost-effectiveness of the service?
  • [spp-timestamp time=”[spp-timestamp time="11:16"]″] Do you differentiate between your personal and business Facebook pages?
  • [spp-timestamp time=”[spp-timestamp time="11:35"]″] How long have you been contracting them?
  • [spp-timestamp time=”[spp-timestamp time="11:56"]″] What have you changed or improved on in “sales” within the last few months?
  • [spp-timestamp time=”[spp-timestamp time="13:11"]″] How do you define what you do as a broker?
  • [spp-timestamp time=”[spp-timestamp time="14:07"]″] What is the best business advice you’ve ever received?
  • [spp-timestamp time=”[spp-timestamp time="14:56"]″] What is something about you that people wouldn’t find through Google?
  • [spp-timestamp time=”[spp-timestamp time="16:01"]″] What is the main thing holding back most brokers from being successful?
  • [spp-timestamp time=”[spp-timestamp time="16:41"]″] What is one thing that you’ve done to make yourself successful?
  • [spp-timestamp time=”[spp-timestamp time="17:11"]″] Are there any apps or pieces of technology you use to make yourself more efficient?
  • [spp-timestamp time=”[spp-timestamp time="17:25"]″] Is there a book you would recommend to listeners?
  • [spp-timestamp time=”[spp-timestamp time="17:50"]″] What advice would you give to your past self?
  • [spp-timestamp time=”[spp-timestamp time="18:32"]″] How can people find you online?


More About Alim

Show References


More Shows

See more notes and other episodes at the I Love Mortgage Brokering website.