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Josh Lyttle is our guest in this episode. Josh is the founder of Verifive Realty. After working in the finance industry for years he saw an opportunity within the market for a one-stop-shop for the real estate industry. Real estate, mortgage, and insurance all under one roof.

Scott and Josh talk about how he built the business, what his first steps were, and where he wants to take it into the future.



  • Location: Edmonton, Alberta


‘Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.’ Conrad Hilton

Good Stuff

    • [spp-timestamp time=”[spp-timestamp time="02:15"]″] Tell us a little about yourself.
    • [spp-timestamp time=”[spp-timestamp time="05:18"]″] As a financial planner, time and time again I saw deals fall through because of lack of communication.
    • [spp-timestamp time=”[spp-timestamp time="07:30"]″] How did you go about finding potential employees?
    • [spp-timestamp time=”[spp-timestamp time="09:50"]″] People who use one part of our business are more likely to remember that we also do other services as well.
    • [spp-timestamp time=”[spp-timestamp time="12:40"]″] How many brokers do you have working for you right now?
    • [spp-timestamp time=”[spp-timestamp time="14:00"]″] How did you get started on the insurance side of your business?
      • [spp-timestamp time=”[spp-timestamp time="14:15"]″] When I created the company I didn’t really plan to have an insurance part.
      • [spp-timestamp time=”[spp-timestamp time="16:25"]″] How did you find someone with a level 3 insurance license?
      • [spp-timestamp time=”[spp-timestamp time="17:50"]″] The next step in my business will be adding a Law firm.
      • [spp-timestamp time=”[spp-timestamp time="18:32"]″] How did you come up with the name ‘Verifive’?
      • [spp-timestamp time=”[spp-timestamp time="19:00"]″] What are the pillars of your business?
        • Real estate
        • Mortgage
        • Insurance
        • Law
      • [spp-timestamp time=”[spp-timestamp time="19:55"]″] How do you make money, for yourself, at this stage?
      • [spp-timestamp time=”[spp-timestamp time="24:40"]″] You don’t need to know everything, you just need to provide the best possible customer service at every interaction.
      • [spp-timestamp time=”[spp-timestamp time="25:50"]″] I recently became addicted to Instagram.
      • References

      • Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers – Alexander Osterwalder
      • Bold: How to Go Big, Create Wealth and Impact the World – Peter H. Diamandis, Steven Kotler 



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More About Josh and Verifive Realty


          • Scott Peckford

More Shows

See more notes and other episodes at the I Love Mortgage Brokering website.