We had “The” Rob Campbel himself on the show this week. Scott and Rob talk about business plans.OK
Location: Guelph, Ont
Download Scott and Robs business plans and the Dreamline at www.ilovemortgagebrokering.com/business-plan-templates/
Timestamped Show Notes
(click the timestamp to jump directly to that point in the episode.)
- [4:50] <Rob>I always fumbled around with business plans until I got my hands on the McCorry financial business plan. Basically, it’s where were you, where are you at, and where do you want to go?
- [5:30] <Rob> I always keep my old business plans.
- [6:23] <Scott> I believe that the words of Dwight D. Eisenhower – “In preparing for battle I have always found that plans are useless, but planning is indispensable.”
- [9:05] Go to www.ilovemortgagebrokering.com/business-plan-templates/ to download Scott and Robs Business Plans.
- [10:00] <Scott / Rob> You should focus on units, not volume.
- [14:00] <Rob> Outsource your weaknesses.
- <Scott> Figure out what your time is worth. After that, stop doing anything less than that number?
- [14:50] <Scott> What’s your process like?
- <Rob> I do everything, but my wife handles all the compliance stuff at the end.
- [19:45] <Rob>Know when your busy time and slow times are.
- [20:25] <Rob> What is your marketing plan going to look like?
- [22:10] <Rob> The 2nd thing I want to talk about is the DreamLine.
- Having: These are tangible items.
- Being: What do you want to be?
- Doing: What you have to do to achieve your dreams.
- [30:00] Scott shares his one page business plan. Visit: www.ilovemortgagebrokering.com/business-plan-templates/.
- [34:00] <Scott> We ran a program a little while ago and the biggest problem people had was they were too busy. Being proactive made a huge difference.
- [37:35] From Julie Stewart-Boyle : I’m interested in hearing what you think about using your personal FB page as opposed to a business FB page to build business? I heard a salesman from Japan say that the personal page if monitored properly with
- <Rob> I prefer keeping them separate.
- <Scott> I think it should be a 90/10 split. Your personal page should rarely be used for business.
- [43:15] From Julie Stewart-Boyle : Would you be willing to share your own business plan – perhaps for 2017 (redacted of course)?
- <Scott> I think you will get more value going through the process yourself.
- [43:45] From James Shinners: What is your strategy when approaching new real estate agents for referral business?
- <Rob> Be yourself.
- <Scott> I try to become a resource for to them. When you teach someone something they are more likely to trust you in other areas.
- [46:10] From Varshan : What’s your most used app and do you use any external CRM products such as Pipedrive?
- <Rob> I used external CRMS but it was mostly Pipedrive. The best app would be Calandly.
- <Scott> Gousto and Calandly.
- [50:00] From Julie Stewart-Boyle : Trying to be delicate here: With the B side growing – and if you’re more of an A-side broker (personality-wise) and are considering getting into the B area… Stay with what you are best at – in terms of relating to clients? Thoughts?
- <Rob> Your clients need options.
- <Scott> When it’s a B space file, we will refer it out to a company like the Funding Department.
- [51:25] From ME : Thoughts on bank specialists taking away business from mortgage brokers? They can seem to do miracles.
- <Rob> We still have a leg up in the marketing area. Their hands are tied by the bank. We can adjust to the market.
- <Scott> You have to know if this is a client you want to work with. You don’t want to do all the work to have the walk away at the 11th hour.